IBM商业白皮书-产品设计-电子行业企业胜出之关键.pdfVIP

IBM Business Consulting Services Product styling The new competitive differentiator in electronics deeper Executive brief Product styling Introduction Led by the personal computer segment, the electronics In the electronics industry, technology is largely at parity industry built a model supply chain that is tightly linked and – offerings from electronics companies are similar in highly competitive. Vertically integrated companies became general, and every innovation in features or functions that outmoded, replaced by companies that specialized in is introduced can be copied quickly. In addition, model standardized components and software and did business supply chains have become tightly linked and highly with each another. competitive. These factors have raised the stakes and eroded profit margins for electronics companies. How, Though swift at capturing and extending cost reductions then, can electronics companies gain a competitive edge and efficiencies, this evolved supply chain model led in today’s marketplace? to product commoditization and standardization. Any innovation that a company produced could be copied One of the top differentiating competitive factors that quickly and usually at a lower cost. Therefore, competitive is emerging for electronics products is product styling.1 advantage was fleeting. Rapid technology change and This trend is creating new opportunities for electronics short produc