IBM商业白皮书-“沟通基石而非沟通障碍”-以语言战略来促进多语言世界下的协作.pdf

IBM Business Consulting Services Building blocks, not stumbling blocks Language strategies ease collaboration in a multilingual world deeper An IBM Institute for Business Value executive brief /bcs The IBM Institute for Business Value develops fact-based strategic insights for senior business executives around critical industry-specific and cross-industry issues. This executive brief is based on an in-depth study created by the IBM Institute for Business Value. This research is a part of an ongoing commitment by IBM Business Consulting Services to provide analysis and viewpoints that help companies realize business value. You may contact the authors or send an e-mail to iibv@ for more information. Contents Building blocks, not stumbling blocks: Language 1 Knowledge sharing in a strategies ease collaboration in a multilingual world multilingual world Picture a world where technologies allow people to collaborate – in realtime or 2 Active communication asynchronously – no matter where they are located. Information posted to internal 5 Stored content databases is instantly accessible to a company’s employees anywhere in the world. 9 Beyond human translation: The Information access is directly and readily available to customers as well. Company impact of machine translation Internet sites allow customers to go online to peruse and order a company’s 11 Trade-offs among products and services, and obtain many other types of information, such as answers translation options: Speed to frequently asked questions and fixes to technical problems. versus accuracy 11 Defining a language In many cases, this vision is close to becoming a reality. Internal databases and translation strateg