埃森哲--管理顾问入门第二.pptVIP

Lecture – Management Consulting: An Introduction Jürgen Zech 2001 April CLIENT ENGAGEMENT PROJECT WORK PLAN: ONE EXAMPLE FOR A THREE-MONTH PROJECT AGENDA MANAGEMENT CONSULTING: SELECTED METHODS RANKINGS RANKINGS FOR MARKETING PURPOSES: ONE EXAMPLE RANKING ONE EXAMPLE: BOOKRUNNERS OF ALL INTERNATIONAL/ EUROBONDS MANAGEMENT CONSULTING: SELECTED METHODS FRAMEWORKS ISSUE TREES POSITIONIERUNG DER LOGIKB?UME TYPEN VON LOGIKB?UMEN BEGRIFFSERKL?RUNG MECE PRINZIP DER STRUKTURIERTEN PROBLEML?SUNG ISSUE TREE 1: REDUCING TRAVEL EXPENSES ISSUE TREE 3: M?GLICHKEITEN ZUR ABSATZSTEIGERUNG ANSAT