国外顶级户外鞋服品牌专业商品企划HI-TEC OUTDDOOR Apparel Global Presentation.ppt

Breakout 2 AW07 Product WorkbookBrentwood October/November 2007 GREAT LOOKING PRODUCT GREAT QUALITY GREAT VALUE FOR MONEY TIFFANY YERBY GLOBAL APPAREL DEVELOPMENT MANAGER My Background: Royal Robbins, Inc. ~ Design Merchandising Manager Responsible for creating and developing a collection of outdoor and travel clothing for a global market. Other positions held at Royal Robbins over the 7 years I was employed: Senior Designer Designer Product Developer Assistant Merchandiser INTRODUCTION OBJECTIVES To launch a globally relevant collection of apparel for Spring/Summer 2008 that is innovative, unique and designed to be well merchandised. Creating a signature to integrate footwear and apparel which will positively impact global brand identity. To offer an opportunity to grow the brand and market share. CATEGORY STRATEGY WHATS THE PLAN…? OVERVIEW HOW DO WE GET THERE For Autumn/Winter 2007 we have cooperated with Hi-Tec Mid Europe and chosen the best elements of their collection to launch an interim apparel offering. Cooperating with a world-class, leading agent in Hong Kong to obtain high quality suppliers that will give us the best product for the best price. POSITIONING FOR S/S 2008 COMPETITORS IN THE MIX: Regatta Columbia TNF Craghoppers AIGLE POSITIONING FOR S/S 2008 PRICE POSITIONING Best = V-LITE pure Better = V-LITE active Good = Essentials OUR REASON FOR BEING… Through innovative design and smart sourcing we will bring highly technical, feature driven and winning quality garments to our mainstream consumer. OVERVIEW AUTUMN/WINTER 2007 GLOBAL APPAREL COLLECTION Men’s Ski 2 Jackets 1 Fleece 1 Pant Women’s Ski 2 Jackets 1 Fleece 1 Pant Men’s Outdoor Casual 3Jackets 1 Fleece 3 Pants 2 Base Layer Knit Tops Women’s Outdoor Casual 3 Jackets 1 Fleece 2 Pants 2 Base Layer Knit Tops Ski Accessory 1 Knit Hat Outdoor Accessories 2 Caps Subsidiary/Distributor Name: ________