奥美Focus Is The Foundation of Success015.pptVIP

Focus Is The Foundation of Success Preliminary Proposal to Zhaodaole Prepared by OM Beijing in Feb 1999 The Players in Internet Market The Golden Rules in Internet Market Competing in different categories require different resources You need huge resources to win Firmly established in one category first, before you go to the neighboring categories It’s easier for“Service”players to become “Channel”players. But it’s extremely difficult vice versa “Zhaodaole”3 Major Issues Current Situation: Not yet widely recognized Resources are limited Wish to make profit asap to start a positive reinforcem