化妆品行业营销模式选择策略分析论文范文格式.pdfVIP

化妆品行业营销模式选择策略分析论文范文 格式 化妆品行业营销模式选择策略分析 摘 要：化妆品行业逐渐在国民经济中发展成为一个举足轻重的行业。本文运 用产业组织理论，在第一章指出了阻碍化妆品行业进一步发展的原因，引出本文 所以探讨的中心问题：化妆品行业营销模式选择策略分析；第二章对专业性化妆 品行业的理论研究进行回顾；第三章对化妆品行业进行理论分析，通过市场结构 和营销模式二方面对阻碍化妆品的原因进行进一步分析；第四章对营销策略进行 创新研究，包括产品策略、渠道策略、价格策略、促销策略，为化妆品行业基业 长青提出一些建议。 关键词：化妆品；营销模式；营销策略 Analysison Countermeasuresand Marketing Model of Professional Analysison Countermeasuresand Marketing Model of Professional AAnnaallyyssiissoonnCCoouunntteerrmmeeaassuurreessaannddMMaarrkkeettiinnggMMooddeellooffPPrrooffeessssiioonnaall Line Cosmetics Line Cosmetics LLiinneeCCoossmmeettiiccss Abstract: Abstract: AAbbssttrraacctt:: Professional line cosmetics industry in the national economy gradually developed into an important industry. In this paper, industrial organization, in the first chapter that hindered the further development of the professional line cosmetics reasons, so this leads to explore central issues: analysis on countermeasures and marketing model of professional line cosmetics; the second chapter of the professional cosmetics industry, the theory reviewed; the third chapter of the professional line cosmetics industry of theoretical analysis, market structure and marketing model by two aspects of the professional line cosmetic reasons impeding further analysis; Chapter innovative research on marketing strategy, including product strategy, channel strategy, pricing strategies, promotion strategies, as professional line cosmetics Everlasting some suggestions. Key words Key words KKeeyy wwoorrddss：professional line cosmetics;marketingmodel;marketing tactics 1 目 录 一、引 言1 二、化妆品行业的理论研究回顾2 三、对化妆品行业存在问题进行理论分析3 （一）化妆品行业发展和营销策略问题3 （二）化妆品行业的市场结构分析4