广播市场研究报告呈现.pptVIP

BroadcastingMarket Research Proposal Research to propose the setup of K- Starz Radio Prepared for: Dr. Loo Hong Chuang Prepared by: Tan Zhi Lei Introduction What is “Hallyu wave”? Content Music (Kpop) Drama, Entertainment shows Clothing, accessories Food Language Tourism Introduction Phenomena Demand on local station for Korean shows Restaurants playing Korean Music Local Fans Club Online Boutiques More Korean artists come Malaysia for promotion tour these years, e.g. Korean Music Wave on 24 September 2011 Objectives To introduce a new and unique genre of radio channel in Malaysia To caters to the need of young adults for their instant access to latest Korean music and trends To provide a platform for long term relationship and mutual understanding with Korean Tourism Board and The Embassy of the Republic of Korea in promoting tourism campaigns as well as higher education in Korea or Asia in future Station Profile Radio Station: K- Starz “K”: Korean, the Hallyu wave (Korean wave) “Starz”: trending music, lifestyles, news and happenings Language: English, Korean Station Profile Channel Format: Contemporary Hitz Radio Main Content: Korean Pop Genre of Music: Dance, Ballad Traditional radio broadcasting Only aired in Malaysia FM frequency varies according to regions all over Malaysia Demographics Nationality: Malaysian and expatriates (Kpop fans), Korean in Malaysia Age: 14 to 25 years old Income: RM1000 and above per month Educational background: secondary and tertiary education, international schools Gender: Male and Female Ethics group: Malaysian citizens and 8.2 per cent non-citizens Malaysian: Bumiputera (67.4%), Chinese (24.6%), Indians (7.3%) and Others (0.7%) Demographics Migration of Koreans to Malaysia Triple the total in 2005 to 15k in 2007. 16th-largest community of overseas Koreans 5th-largest in Southeast Asia. Mostly expatriates working in SK companies international students. Residents concentrated in KK, KL and Ampang in Selangor. After