151-专业英文杂志选读日四技应外三甲.pptVIP

Chapter 17Dilemma: Buy it now! eBay, the online auction site, wants to expand. The best way is to set up operations in other countries like India. It has over a billion people and could be the biggest market in the world in the future. But how many people there have access to the internet? Are they ready for online shopping? Are there other online auction companies? How easy is it for a foreign company to enter the market? Chapter 18Dilemma: A workplace bully Elizabeth works for a computer company. At first, she liked the job and believed that she could do it well. But now she has a problem: her team leader, Valma, is a bully. Valma seems to dislike Elizabeth. She always finds problems with her work. If Elizabeth makes a small mistake, she shouts at her in front of her colleagues: “What’s wrong with you? Are you stupid?” She doesn’t talk to the other team members in this way. She gives Elizabeth all the most boring and difficult tasks to do. Elizabeth…… Chapter 19Dilemma: Volkswagen bugs A few years ago, VW had two problems. 1) It was Europe’s largest car manufacturer, but its best selling cars– the Goof, Jetta and Passat – were beginning to look old. VW’s competitors had new models, but VW had nothing new. 2) The VW brand was based on value for money, middle-priced cars. VW customers wanted a more luxurious brand image when they go older and richer. VW didn’t have any cars to offer them. Chapter 20Dilemma: Organic Growth Sunshine Foods is a large dairy food producer, specialising in milk, butter, cream, yoghurt, and ice cream. There is a lot of interest now in healthy food products and many consumers want to buy organic food, produced in a traditional way without the use of chemicals. Sunshine’s directors want to have a share in the organic food market and they believe that the best way to enter the market is to take over a firm that already produces organic products. They plan to create a new subsidiary which, they hope, will…….. Chapter