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上下边距均为2.54cm，左右边距为3.17cm 页眉：成都信息工程学院银杏酒店管理学院本科毕业论文，居中。 页脚：摘要及目录采用ⅠⅡ Ⅲ，正文采用1、2、3、4……，居中。（注：不同页眉页脚，须先进行分节，选择“插入”—“分隔符”） 我国手机网络游戏市场发展前景分析 摘 要 随着经济技术发展，手机网络游戏凭着巨大的利润空间成为游戏行业新的亮点，经过几年发展其市场已初具规模。但因处于发展初步阶段，整个产业在网络服务能力，游戏产品的开发能力，消费者认知度及手机终端标准等方面，都出现了不少问题，也阻碍了手机网络游戏的进一步发展。本文利用PEST框架方法，从政治、经济、社会、技术角度分析手机网络游戏行业环境得出，尽管道路较为艰难但整个产业的发展环境仍趋于良好。就目前情况来看，政府加大了对本产业的扶持，整个手机游戏产业规模在不断壮大，市场用户需求的趋向也逐渐明显等等。这些有利的宏观因素，都必将在很大程度上缓解，甚至解决这发展中的种种困难，进而为手机网络游戏提供一个良好的市场环境。 其内容包括：①本课题设计或研究的意义；②完成了哪些最主要工作；③获得了什么重要结论；④有何独到见解；⑤结论和方法的理论水平和技术水平以及应用前景等。 关键词：手机网络游戏 行业环境 发展 市场 The analysis of the development foreground of the market of MOBILE MMOG in our country Abstract Along with the technical developing, MOBILE MMOG becomes a new little bit bright of the game profession by dint of the huge profits space. Through several years of development, its market has taking shape .But, it is in the entry-level stage of the development, So the whole industry all appeared not a few problems in several aspects such as: serves in the network, the developing ability of the products, the consumer’s cognition, and the terminal standard of mobile phone etc. These problems also have hindered further development of MMOG. With “PEST” of frame, this text analyses on environment of the mobile phone network profession for varied angles of politic, economy, society and technique. The analysis shows that though the process of this whole industry is difficult, its environment is going to well. According to current circumstance, the government increased support for this industry. The whole scale of industry is continuously strongly, the market customer’s incline is also gradually obvious. These beneficial macroscopic factors all will to a large extent alleviate, even resolving these various problems in developing medium and this provides a good market environment for MOBILE MMOG. Key words: MOBILE MMOG Industrial environment Development Market 目 录 引 言 1 1 手机网络游戏发展历程 1 1.1 手机网络游戏概念界定 1 1.2 手机网络游戏与PC网络游戏区别 2 1.3 我国手机网