【精品】2012 VOR SanYa activation launch report_0212 (NXPowerLite).pptx

VOR CHINA ACTIVATION LAUNCH REPORTFeb.11th,2012 ;OBJECTIVES;STRATEGY ;Sanya Race Village Info;Village Map;On-ground Activations; Youth activation Sustainability program - Clean beach (co-op with SanYa organizer) Trash Art competition after ‘beach clean up’– PUMA sponsors the winner prize to give exposure in the sustainability field OP level sailing competition (age 7-11)- host by local organizer PUMA sponsors the winner prizes Special programs Feb.16 – Media/VIP day (interview / boat tour/ cocktail party) Feb.17 – Pro-Am race Sponsorship VOR official staff / government/ VOR youth activities / VOR music festival (bands) ;Mon;ACTIVATIONS UPDATES (Till Feb.12th ) ; Mar Mostro Arrival Ceremony – Feb.4th ; PUMA DIY BOOTH (Feb.4th – Feb. 19th ) ; PUMA DIY BOOTH (Feb.4th – Feb. 19th ) ;Everyone likes to take a picture with PUMA scooter; Paddle Boarding (Feb.4th – Feb.19th ) ; Paddle Boarding (Feb.4th – Feb.19th ) ; SCOOTER Promotion (Feb.4th – Feb. 19th) ; SCOOTER Promotion (Feb.4th – Feb. 19th) ; Marmo Meet Greeting (Feb.4th – Feb. 19th , 2 sessions per day); Marmo Meet Greeting (Feb.4th – Feb. 19th , 2 sessions per day); SOCIAL GAME Drinks in PUMA quad (Feb.4th – 18th ); HOME OCEAN Screenings ;“VOR icons” and “Marmo and his friends” sticker drive great interests to not only kids but the 20-30’s also for collection. ;Marmo and PUMA tatoo;PUMA bandana and VOR sunglass croakie are wearable and suit the weather of SanYa. ;Mar Mostro paper hat is so welcomed and you can find it is walking everywhere in the village ;More programs to coming up soon…; Sustainability program ; Sustainability program ;OP level sailing competition (age 7-11)- host by local organizer; Product Seeding for Beach Music Festival ; Boat Tour Media Interview – Feb. 16th ; PRO-AM RACE DAY – Feb. 17th ; each retailer will get a pack of door gift to show the hospitality of PUMA China, which contains a PUMA cloth, shorts, a pair of shoes, and moreover, a limited edition of Mar Mo