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北京师范大学珠海分校
2011—2012学年度第二学期期末考试(B卷答案)
开课单位: 国际商学部 课程名称: 行为金融学
任课教师: 郑勇 考试类型: 闭卷 考试时间: 90 分钟
一.Differentiate the following terms/concepts: (0)
1. Better-than-average effect and illusion of control
The better-than-average effect refers to the tendency for a person to rate himself as above average. If you are subject to illusion of control, this indicates a tendency to think that you have more control over events than can objectively be true.
2. Mood and emotion
A mood is a general feeling that does not focus on anything in particular, whereas an emotion is a mental and physiological state defined by observable features.
3. Good company and good stock
A good company has positive attributes such as a strong management team. A good stock is one you expect to outperform in the future. If markets are efficient there are no good or bad stocks.
4. Sensation seeking and overconfidence
Overconfidence in its various manifestations has been extensively discussed in the chapter. Sensation-seeking on the other hand is a personality trait whose four dimensions are thrill and adventure seeking (i.e., a desire to engage in thrilling and even dangerous activities); experience seeking (i.e., the desire to have new and exciting experiences, even if illegal); disinhibition(去抑制) (i.e., behaviors associated with a loss of social inhibitions); and boredom susceptibility (厌倦情感)(i.e., dislike of repetition of experience).
5. Regret and disappointment
Regret and disappointment are negative emotions. When a person is disappointed he is unhappy about an outcome. With regret the person is also sorry about a decision that cannot be changed, but regret is a stronger emotion than disappointment.
二. Answer the following questions:
1. Why are two people who witnessed the same event last month likely to describe it differently today?
Memory is very imprecise(记忆不准确). The common view that past experiences have somehow been written to the brain’s hard-drive a
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