Swets Blackwell 的e策略.pptVIP

百度文库专用 “OUR ROLE IN E-STRATEGY” CONCERT Meeting Taiwan – Taipei, November 13, 2002 Curt Haagedoorn Product Manager Our Role in E-Strategy Swets Blackwell 的e策略 WHAT IS E-STRATEGY ? e策略的定義 DIFFERENCES CONTRARY TO CONVENTIONAL STRATEGY ? 與傳統策略之差異 WHERE DOES SWETS BLACKWELL COME IN ? Swets Blackwell 的切入點 HOW CAN THIS BENEFIT YOUR E-STRATEGY ? e策略對組織的助益 E-Strategy versus Conventional Strategy e策略與傳統策略之比較 Mostly , the same (age old) rules apply ! 原則大同小異 The same key points are / 相同之處： Careful preparation planning / 周延的準備與規劃 The need for up to date information / 需要即時的資訊 Know your environment / 瞭解身處的大環境 Align Motivate your staff / 人員分工與激勵士氣 The difference lies in / 相異之處 Specific Tools Used / 工具不同 The Speed of its Effects / 產生效應速度不一 The Impact on Organizations / 對組織衝擊互異 Part of; not equal to conventional strategy / 涵蓋部份傳統策略 Some Definitions on E-Strategy e策略的定義 “The means to develop change the way that an organization is operating by using e-business tools techniques as a lever”. “組織利用電子商務的技術和工具，來開發改造其運作的方法” “E-Strategy is a means to an end; this end is to successfully implement and execute of the corporate strategy” “組織策略能成功運作執行的一種利器” “E-Strategy is using electronic tools, networks and systems (Internet) combined with process change, that helps an organization supporting its overall strategy” “結合電子化工具與網路系統作業流程的改變，使該組織能順利執行其整體決策” Three World Famous Strategists 世界三大知名策略家: 宮本武藏、克勞賽維茨、孫臏 Principles of ancient Masters in Strategy still apply often !古代大師所倡言的策略原則，歷久彌新！“If you don’t know where you are; how can you know where you are going !?” (不 知 山 林﹑ 險 阻﹑ 沮 澤 之 形 者﹐ 不 能 行 軍) Sun Tzu / 孫子 Levels of E-Strategy e策略之層面In General /一般組織 Swets Blackwell Macro level / 組織總體 - few companies have e-strategy here, or even conventional strategy. Very difficult to influence. 僅極少數組織於總體層面採用e策略，或傳統策略 Global Company level / 跨國組織 - some do, some don’