浅谈商务英语函电写作的七C原则及其运用.docVIP

毕 业 论 文 Seven “C”s Principles of Business English Correspondence and Its Application 浅谈商务英语函电写作的七C原则及其运用 学院 专业 级 班 学生姓名 学 号 指导教师 职 称 完成日期 教务处 制 Abstract: With the acceleration of economic integration process of the world, business activities are also increasing frequently. During the exchanges and cooperation with foreign business, Business English Correspondence has helped to open up the international market for traders. Business English Correspondence has become the essential tool for the business activities and conveys the necessary messages for every enterprise rapidly, exactly and particularly. An appropriate Business English Correspondence plays a more and more important role in communicating and it is the key to the success of a business. This paper analyzes seven “C” s principles of Business English Correspondence– courtesy, consideration, completeness, clarity, conciseness, concreteness, correctness. It is hoped that the detailed illustrations would help to improve the writing skills and the enterprises will get more business chances in the international trade. Furthermore, it is also extremely important to take a correct learning and working attitude, do more theory-based practicing and pay attention to the suitable strategy. Key Words: Business English Correspondence; Writing Principles; Suggestions Contents Introduction1 1. General Introduction of Business English Correspondence1 1.1 Definition of Business English Correspondence1 1.2 The Transformation of Business English Correspondence1 1.3 The Main Characteristics of Business English Correspondence2 1.3.1 Professional Knowledge2 1.3.2 Manifestation Diversity2 1.3.3 Cultural Difference2 1.3.4 Legal Characteristics3 1.4 The Functions of Business English Correspondence3 2. The Seven “C”s Principles of Business English Correspondence and Its Application4 2.1Courtesy4 2.2Consideration6 2.3Completene