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World Wealth Report
2009
HNWI Population and Wealth
Contract Significantly 2
2008 in Review: Financial Market
Crisis Culminates in Global
Economic Downturn 7
HNWIs Sought Refuge in Cash,
Fixed Income and Domestic
Investments in 2008 13
World’s HNWIs Scale Back on Their
Investments of Passion Amid
Economic Uncertainty and Rising Costs 17
Spotlight: Optimizing Client-Advisor-
Firm Dynamics is Key as Wealth
Management Firms Tackle Crisis Fallout 20
Wealth Management Firms Face a New Industry
Reality as Crisis Tests Client Confidence and
Long-Standing Business Models 20
Client Retention and Attrition Are Complex
Dynamics 22
Enabling Advisors Is Key to Delivering on
Business Goals 25
Firms Can Act to Rebuild Shaken
Investor Confidence Through More
Holistic Risk Management 27
The Way Forward 30
Appendix A: Methodology 34
Appendix B:
Select Country Breakdown 35
World Wealth Report
TO OUR READERS,
Capgemini and Merrill Lynch Global Wealth Management are pleased to present the 2009
World Wealth Report. Our annual report, now in its 13th year, was initiated as our two firms began collaborating to
analyze the macroeconomic factors that drive wealth creation, and better understand the key trends that affect High
Net Worth Individuals (HNWIs) around the globe.
2008 ushered in an un
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