虚假广告代言人法律责任研究(附答辩记录).docVIP

虚假广告代言人法律责任研究(附答辩记录) 虚假广告代言人法律责任研究(附答辩记录)(包含选题审批表,任务书,开题报告,中期报告,毕业论文12700字,答辩记录,成绩评定册) 摘 要：广告代言是对产品的展示和推荐，能够让消费者对产品的质量和服务有所了解，也是商家提高产品知名度的重要手段。但如今虚假广 ... p虚假广告代言人法律责任研究(附答辩记录)(包含选题审批表,任务书,开题报告,中期报告,毕业论文字,答辩记录,成绩评定册)br / 摘nbsp; 要：广告代言是对产品的展示和推荐，能够让消费者对产品的质量和服务有所了解，也是商家提高产品知名度的重要手段。但如今虚假广告充斥荧屏，涉嫌误导、欺诈消费者，造成了巨大损失和恶劣影响。我国相关法律对广告主即广告的发起者、广告经营者、广告发布者的法律责任有相关的规定。然而，现代营销模式下包含的第四类广告主体mdash;mdash;广告代言人却被排斥于立法之外。本文介绍了虚假广告代言人承担法律责任的观点和法理依据，分析了我国现行立法中有关虚假广告代言人法律责任的规定和存在的问题，并提出了完善虚假广告代言人法律责任的建议。br / 关键词：虚假广告；代言人；法律责任；主观要件；责任方式br / br / Study on Legal Liabilities Assumed by False Advertisement Publishersbr / Abstract: 80 years of the 20th century from the first screen advertising board has always been accompanied by various types of advertising endorsers ebb and flow. Display of endorsers of the product and recommended to the consumers on the quality of products and services to understand, but also an important business tool to improve product awareness. But when the screen filled with false advertising, alleged misleading, consumer fraud, the participants will be involved in false advertising of legal responsibility. Our Law advertisements for advertisers or sponsors, advertising operators and advertisement publishers have the legal responsibility of the relevant provisions. However, the modern marketing mode, the main type of advertisements contained in the fourth - but was excluded from the legislation endorsers outside. As enhance product advertising and credibility of human nature an integral part of, this article is to discuss whether the false advertising endorser shall bear legal liability and how to bear legal responsibility. span class=Mok852/span br / Key words: False advertising; spokesperson; liability; subjective element; the Responsibilitybr / P/P P摘 要BR本论文主要阐述了**公司办公楼的各系统电气设计的设计依据、原则和方法及设计的结论，内容分别为：配电系统设计、照明系统设计、防雷接地系统设计和工程概预算。配电系统设计部分包括：供配电方案确定，电气设备选择，线管选择与布置，负荷计算等；照明系统设计部分包括：光源选择、灯具选择、照明方式选择以及照度计算等；防雷接地系统设计部分包括：建筑物防雷措施，原则，方案。BR在满足办公楼改扩建部分日用电负荷及照明的要求基础上，围绕节能、环保、