贸英语写作课件unit 5 sales promotion1.pptVIP

Unit 5 Sales Promotion Points for attention: 信要简短。 在开头一段就得抓住读者的兴趣。 说明产品或服务的益处，并以事实或数据使读者相信。 尽可能使信的语气象私人交往。 Letter 1 By chance: 碰巧，偶然 Letter 2 Be in great demand: 需求旺盛 Out of supply: 缺货 be in short supply: 短缺，供不应求 Letter 3 Redound your credit: 增加你方信誉 Reap: gain Eg: ? Our firm is likely to reap a big profit this year. 今年我们公司很可能获得巨额利润。 If you study hard and pass all your exams you will reap a rich harvest later in life. 如果你努力学习并且通过所有的考试，你会在今后的生活中大有好处。 3. superb: 极好的 Eg: After six months training, the whole team is in superb form. 全队经过六个月的训练竞技状态极佳。 4. line: 行业 Letter 5 Fill out: 填写表格等 Encounter: 遇到，偶然碰到 Eg: ? One rainy night the policeman had a chance encounter with a gang of smugglers. 在一个雨夜，那个警察正巧碰上了一伙走私犯。 Letter 6 Lay in a stock of: Eg: We need to replenish our stocks of coal. 我们需要再次补充煤的储备。 Letter 7 residue: 剩余 clear the stock: 清仓 in substantial quantity: 可观的数量 Writing Write a letter to a leading importer dealing in office equipment. In the letter tell the buyer about your latest products and make a special offer.