毕业论文：上海穆斗汽车租赁公司市场营销策略研究.docxVIP

摘要本文在分析国外汽车租赁业经营运作模式的基础上,总结了国外汽车租赁业的发展经验,并对上海穆斗汽车租赁公司汽车租赁业的发展现状及经营状况进行了研究，指出了公司市场发展的潜力。汽车租赁作为道路运输行业一种新的融资服务形式、一种新的出行消费方式和汽车生产厂家一种新的汽车营销渠道，在我国正迎来良好的发展机遇。我国汽车租赁业已经引起社会各界和世界汽车租赁行业的高度关注，正逐步成为汽车产业链的重要一环，对我国经济和道路运输业的发展发挥着重要的作用。汽车租赁作为一种全新的消费形式对汽车消费市场的拓展具有不可低估的功效，国内现有的汽车租赁相关政策向着有利于汽车租赁业发展的方向进行显著改变，汽车租赁业从业环境的明显好转将极大促进我国汽车租赁市场的发展，未来国内汽车租赁市场必将呈现出迅猛发展的良好态势，其巨大的市场潜力将会被逐渐释放。通过研究，阐述了目前穆斗汽车租赁公司在车租赁业发展市场存在的主要问题及障碍,最后提出了合理化的汽车租赁业市场营销策略的建议。关键词：上海穆斗汽车租赁公司，市场营销策略，对策研究AbstractThis text leases to operate already in the analytical foreign automobile foundation of make the mode up, tally up development experience of the foreign automobile leasing industry, and to Shanghai three development present condition of the MOTO a the automobile leasing company automobile leasing industry and conducted condition to carry on a research, point out the company market a development of potential.The automobile leasing is the road conveyance profession a kind of new margin service form,a kind of new go the consumption method and automobile to produce the factory house a kind of new automobile marketing outlet, is face to come to good development opportunity in the our country.The our country automobile leasing already through cause the deep concern that social public and the world automobile lease profession, is becoming the importance of the automobile industry chain one wreath gradually, is exertive to the development of the our country economy and the road forward agent important function.The automobile leasing conduct and actions a kind of all new consumption form consumes to the automobile the market expands to have and cant underrate of effect, domestic the existing automobile lease the related policy facing is advantageous to the automobile leasing industry development of the direction carry on showing the change, the automobile leasing the industry is from the industry environment of obvious amendment will biggest promote our country automobile leasing the development of the market, in the future l