奥美OgilvyInteractive Methodology and Rules032.pptVIP

OgilvyInteractive Methodology and Rules New Face Miss.Lu fang Producer 信德 联合利华 (With Mr.Wang zhiqing) Methodology Foundation All initiatives are developed in a three phase: Discovery Opportunity Assessment Business Assessment Strategy Assessment Construct Project Definition Project Design Project Build Project Implementation Ongoing Operations Project Maintenance Interactive Process Interactive Process Interactive Process Roles and Responsibility - Core Team There is a Core Team of disciplines that drive the process from start to finish. Interactive Producer Account Management Informa