管理学年论文--浅谈企业战略管理.docVIP

学年论文 论文题目 浅谈企业战略管理 姓 名 学 号 所在学院 专业班级 指导教师 日 期 浅谈企业战略管理 摘要 企业战略管理已经成为现代企业管理学科的一个重要范畴。它不仅仅是为企业指出正确的方向。而且还包括让企业沿着正确方向前进的方法和路径，所以它不只是一个理论问题，更是一个实践问题。本文对企业战略管理理论的发展过程进行了阐述。分析了企业战略管理的过程以及战略管理的问题，提出了企业战略管理的解决措施。 企业战略管理是企业最高层次的核心管理，其定义为：企业确定其使命，根据其外部环境和内部条件确定企业的战略目标，为保证目标的实现进行规划。并发扬其内部能力将这种规划和决策变成现实，以及在实现过程中进行控制的动态管理过程。现代企业所面临的是一个复杂和迅速变化的生存环境。企业为了生存和达到盈利的目的，必须了解企业战略管理的过程以及在战略管理过程中产生的问题，这样才能使企业在竞争中取得自身的优势，获得长远发展。 关键词：企业战略管理　发展过程　存在问题　解决措施 Talk about enterprise strategic management Abstract Enterprise strategic management has become a modern enterprise management discipline is an important category. It is not only for enterprise points out the right direction. But also including let enterprise in the right direction method and path, so it is not just a theoretical problem, but also a practical problem. In this paper, the development of the theory of enterprise strategy management process is discussed. Analysis of the strategic management process and strategic management problems, and put forward enterprise strategic management measures. Enterprise strategic management is the core of the highest level of enterprise management, defined as: enterprise determine its mission, according to its external environment and internal conditions determine enterprises strategic target, to ensure the realization of the target of the planning. And carry forward the internal ability to the planning and decision making into reality, and the realization process of the dynamic management process control. The modern enterprise faces is a complicated and rapidly changing environment. Enterprise in order to survive and achieve the purpose of profit, must understand the process of enterprise strategy management and in the process of strategic management and the cause of the problem, in order to make the enterprise in the competition make th