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7.1 Sales
Reading: Not sold on sales?
2(P66)
Reasons for choosing marketing
-sounds better at dinner parties
-has an air of glamours(whereas sales has an unglamorous image)
-(many graduates believe)you work on creative PR campaigns and go on lots of jollies
-marketing seems more attractive(than sales)
Reasons for choosing sales
-it isn’t as bad as myths suggest
-unlike maketing,sales is tangible
-it has a direct impact on a company’s results
-you meet people and communicate with different peronalities
-in sales there’s a buzz of a target-driven environment
-you can manage millions of pounds of bussiness
-make customers happy
-it’s incredibly rewarding
3(P66)
1 B 2 C 3 B 4 D
Vocabulary: Sales terms
4(P67)
1 E 2 D 3 B 4 F 5 A 6 G 7 C
Reading:The wrost job in the world?
1(P68)
1 B,C 2 A 3 A 4 C
Vocabulary: Describing jobs
2(P68)
Job A:frustrating,challenging
Job B:repetitive,boring
Job C:repetitive,boring, frustrating
3(P68)
adjective noun comparative form superlative form boring bore/boredom more boring most boring challenging challenge more challenging most challenging varied variety more varied most varied well-paid pay/payment better-payed better-payed frustrating frustration more frustrating most frustrating responsible responsibility more responsible most responsible Pronunciation
Answers
repeat
repetitive
repetition
boring
challenge
challenging
vary
varied
variety
payment
frustrate
frustrating
frustration
responsible
responsibility
Grammar:Comparatives and superlatives
5(P69)
-You add –er/-est to form short comparative and superlative adjectives.
-You use more/most before longer adjectives.
-The structure as+adjective+as shows two things are equal.
6(P69)
1 bad
2 most
3 most enjoyable
4 more
5 than
6 better
7 as
8 better
Speaking: Comparing jobs
7 Students begin by working alone and writing notes about a job they have done.With pre-work learners the job could have been unpaid work or jobs round the house,eg under the categ
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