科尔沁草原特色旅游开发对策研究.pdfVIP

科尔沁草原特色旅游开发对策研究 The Strategy Research of the Exploitation of kr er qin Grassland Special Tourism 摘要 随着我国社会经济的发展，旅游业日益成为国民经济新的增长点。草原旅游 已引起学界和业界的广泛关注。草原旅游尚处于初级开发阶段，存在景点趋同性 强，管理较差，季节性明显，文化内涵不够，旅游开发与草原生态环境之间存在 矛盾等诸多问题。如何对草原旅游进行开发，提升草原旅游地的竞争力，实现可 持续发展，成为一个亟待解决的重要问题。 旅游消费作为一种较高层次的精神文化消费，其发展受多种因素影响。本文 通过研究分析了科尔沁草原旅游开发的基础条件、旅游市场目前的状况，探讨科 尔沁草原旅游市场进一步开发的途径。本文对科尔沁草原旅游形象的整体设计， 旅游产品的开发，根据需求规律分析科尔沁草原的旅游客源市场并有针对性地开 展宣传促销以改变科尔沁草原旅游行业目前小、弱、散的局面，提出了措施建议。 期望本文的研究能够为科尔沁草原旅游的发展提供有借鉴意义的建议和启 示。 关键词： 草原 、特色旅游 、旅游开发 、旅游文化 I 科尔沁草原特色旅游开发对策研究 The Strategy Research of the Exploitation of kr er qin Grassland Special Tourism ABSTRACT With the development of Chinese economy and society tourism has gradually been a new developing Point in national economy. Grassland tourism has been Paid close attention to by tourism runners and researchers widely. Now, the Practice is in the early Part of development stage. So there are a lot of Problems about grassland tourism development at Present ，such as high similarity between different scenic spot， bad management ，obvious seasonal，insufficient cultural connotations ，contradiction between eco-environment and tourism development ，and so on. These Problems should be urgently solved that how to further grassland tourism ，to Promote competitive ability of grassland tourism destinations ，to achieve sustainable development. As a relatively high level consumption in spiritual culture ，the development of tourist consumption is influenced by several factors. According to studying these influences， this article analyses the fundamental conditions for developing ke er qin grassl