毕业论文——我国企业网络营销发展现状分析及对策研究.doc

PAGE 毕业论文 我国企业网络营销发展现状分析及对策研究 摘 要 与传统的营销方式相比，网络营销具有明显的优势，蕴藏着巨大的潜能，极具发展前景，必将成为21世纪企业营销的主流。而其发展之迅猛，使得客观分析我国网络营销的现状并提出发展对策已迫在眉睫。因此，在宏观和微观上制定相应对策，以促进我国企业网络营销的健康、有序、快速的发展。 【关键词】网络营销 贸易 企业 风险 Abstract Now human society has quickly moved into the digital age and network marketing as a new marketing way is playing an increasingly important role. Therefore, choosing an available mode of the enterprise network marketing is very important. Comparing with the traditional way of marketing, network marketing has obvious advantages. It has tremendous potential and better future development . It will be the mainstream of the 21st century. With its rapid development, it is necessary to make an objective analysis of the status quo of network marketing and propose a strategy for its development. Facing an increasingly fierce international and domestic competition, concerning on our national context, I will analyze the status of network marketing in China and provide my advice on the development strategies of network marketing. Key words: network marketing trade business risk 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc292699151 一、网络营销理念 PAGEREF _Toc292699151 \h 1 HYPERLINK \l _Toc292699152 （一）网络营销概念及内涵 PAGEREF _Toc292699152 \h 1 HYPERLINK \l _Toc292699153 （二）网络营销的特点 PAGEREF _Toc292699153 \h 1 HYPERLINK \l _Toc292699154 二、我国网络营销发展现状 PAGEREF _Toc292699154 \h 3 HYPERLINK \l _Toc292699155 （一）从企业本身来看 PAGEREF _Toc292699155 \h 3 HYPERLINK \l _Toc292699156 （二）从企业外部条件来看 PAGEREF _Toc292699156 \h 4 HYPERLINK \l _Toc292699157 （三）从营销学角度分析 PAGEREF _Toc292699157 \h 5 HYPERLINK \l _Toc292699158 三、网络营销的优势 PAGEREF _Toc292699158 \h 6 HYPERLINK \l _Toc292699159 （一）市场的全球性 PAGEREF _Toc292699159 \h 6 HYPERLINK \l _Toc292699160 （二）明显的经济性 PAGEREF _Toc292699160 \h 6 HYPERLINK \l _Toc292699161 （三）实时、灵活、成本低 PAGEREF _Toc292699161 \h 7 HYPERLINK \l _Toc292699162 （四）市场的冲击性 PAGEREF _Toc292699162 \h 7 HYPERLINK \l _Toc292699163 （五）创新营销方式 PAGEREF _Toc292699163 \h 7 HYPERLINK \l _Toc29