英语专业毕业论文--英文广告特点及翻译原则与策略.doc

Features of English Advertisement and Principles and Strategies of Its Translation 英文广告特点及翻译原则与策略 Author: Sui Lidong Tutor: Xiang Yingbo Submitted to the College of Foreign Languages In Partial Fulfillment of the Requirements For the Degree of Bachelor of Arts Shandong University of Science and Technology June, 2009  content Abstract(English) i Abstract(Chinese) iii Introduction 1 Chapter 1 Features of Commercial Advertisement 3 1.1 Features of advertising words 3 1.2 Structure of advertising sentences 5 1.3 Rhetorical features in advertisements 7 Chapter 2 Comparison of English and Chinese advertisement 10 2.1 Phonological Difference 10 2.2 Semantic Difference 11 2.3 Difference of Figure of Speech 12 Chapter 3 Principles and strategies of Advertisement Translation 14 3.1 General principles of advertisement translation 14 3.2 Typical translation techniques of English advertisement 16 Conclusion 20 Bibliography 21 Abstract Nida’s Functional Equivalence Theory focuses on the reaction of readers to the translation. This theory can be used to guide the translation of advertising English. The main point of advertisement translation lies in the embodiment of cultural factors because culture inevitably affect people’s thought and their attitude towards everything. That how well the translation is accepted depends on how much it demesticates the cultural factors. Therefore translators should observe the three principles of smoothness, preciseness and conciseness when doing advertisement translation. As to the choice of strategies, literal and free translation can be chosen according to different text, on condition that it can reach a desire effect. In chapter one the thesis analyses in the characteristics of commercial English from three points of view. Then in chapter two it contrasts English and Chinese commercial from the point of view of the differences of the two ideographic systems so that it advances certain basic theory for the translation of commercial ad