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Features of English Advertisement and Principles and Strategies of Its Translation
英文广告特点及翻译原则与策略
Author: Sui Lidong
Tutor: Xiang Yingbo
Submitted to the College of Foreign Languages
In Partial Fulfillment of the Requirements
For the Degree of Bachelor of Arts
Shandong University of Science and Technology
June, 2009
content
Abstract(English) i
Abstract(Chinese) iii
Introduction 1
Chapter 1 Features of Commercial Advertisement 3
1.1 Features of advertising words 3
1.2 Structure of advertising sentences 5
1.3 Rhetorical features in advertisements 7
Chapter 2 Comparison of English and Chine
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