外研社研究生英语综合教程下第二单元.pptVIP

Task 2 Read the following statements and decide whether they are true or false according to the text. Put “T” before a true statement and “F” before a false one. (P 39) 1. Fun and “good games” are now defined in terms of gate receipts, concessions revenues, the sale of media rights, market shares, rating points, and advertising potential. (Para. 1) in terms of: as regards, expressed as 在方面；以某说法来表达 e.g. 1) Its a mistake to think of Florida only in terms of its  tourist attractions. 2) I’d rather think of it __________________________  (从投资的角度). concession: 1) something that you allow someone to have in order to end an argument or a disagreement 妥协，让步 e.g. Both sides made various concessions, but neither would  back down on the crucial points. 2) a special right that a particular person or group of people is allowed to have, for example by the government or an employer, or the act of giving or allowing something as a right （政府或雇主等许可的）特权；特许权 e.g. the import/export concessions that had been granted to  the island 翻译： 今天，乐趣和“好比赛”的定义取决于门票收入、特许权收入、媒体传播权的出售、市场份额、收视率以及广告潜力。 2. We know that whenever any sport is converted into commercial entertainment, its success depends on spectator appeal. (Para. 2) converted into: 1) change (something) from one form or use to another 转变，转换 e.g. They converted the spare bedroom into an office. 2) (persuade someone to) change to a different religion (使某人)改变宗教信仰 e.g. European missionaries converted thousands to Christianity. 翻译： 我们知道，每当任何一项体育运动被转化为商业性娱乐活动时，它的成功就依赖于观众的兴趣。 3. To make money on a sport, it’s necessary to attract a mass audience to buy tickets or watch the events on television. (Para. 4) “mass” is used here as an adjective, meaning “involving or intended for a very large number of people”. e.g. 1) 大众传媒 ____________ 2) 大规模杀伤性武器 ________________________ 3) 大规模生产 _______