我国中小城市商业零售业发展的现状和趋势分析.doc

摘要 零售业是我国的传统行业，近年来有长足的发展，总体呈稳步增长的态势，在零售业内部，行业集中度不断提高，大型零售企业发展迅速的同时，国外著名零售商看好中国商业领域的潜力，纷纷进入，加大投资，抢占中国市场。本文将对我国中小城市零售业的发展状况及趋势作出分析，并对销售业发展中存在的问题提出解决的途径。本文探讨了我国零售业的现状 ,认为国内零售市场规模不断扩大 ,国外零售巨头大量登陆 ,零售业态呈现多元化发展 ,连锁经营初见成效，但也有很多的不足，特别是我国入世以来外资零售企业的进入，对我国零售业也造成了一定的影响。所以我认为国内零售企业只有深化改革 ,从思路、体制和机制等方面加以积极的调整和不断完善 ,增强其竞争力 ,才能适应世界零售业的发展趋势。：零售业? 趋势? 现状Retail industry is the traditional industry of our country, in recent years, great progress, overall show steady growth, in the retail industry, the industry is spent centrally rise ceaselessly, large retail enterprises develop rapidly at the same time, famous foreign retailers optimistic about Chinas commercial potential of the area, have entered, increase investment, to seize the Chinese market. This paper on Chinas small and medium city development status and trend analysis, and the sales industry development exists the question proposes the way to solve. This paper discusses the status of Chinas retail industry, as the domestic retail market scale is continually expanding, foreign retail giants large landing, diversified development of retail trade, chain operation has achieved initial success, but there are many shortcomings, especially since Chinas accession to the WTO the foreign retail enterprises to enter, to our country retail trade also caused certain the effect of. So I think the domestic retail enterprises to deepen reform only, from the ideas, system and mechanisms to actively adjust and perfect ceaselessly, enhance its competitiveness, to adapt to the development trend of world retail. Key word：Retail Trend Present situation 目录 引言……………………………………………………………………………………1 一、零售业的概述……………………………………………………………………2 (1)零售业的定义零售形式（一）中小城市零售市场的竞争比较缓和（二）中小城市有低成本发展零（三）中小城市的零售企业一般拥有较多的忠诚顾客（四）中小城市零售业发展有较大上升空间（五）国家相关政策的支持影响（一）零售市场高度分散，业态很不齐全且发展不均衡，网点分布很不合理（二）网络技术在零售业中的应用还很贫乏（三）经营理念落后，管理水平低下，人才极度缺乏（四）连锁经营未能发挥出连锁经营的优势（一）发挥“地头蛇”的优势，走农村包围城市的道路（二）本土大型零售商迅速介入，创造中小城市发展连锁经营的环境（三）运用资本力量左右零售市场，并购重组大势所趋（四）调整零售业态布局，增加特色服务（五）大力发展物流业，探索中小城市零售企业发展电子商务的模式