2131宗教名山自驾游市场开发与研究——以南岳衡山为例.docVIP

湖南省第八届大学生旅游论坛 本 科 论 文 题 目：宗教名山的自驾游市场开发与研究 ——以南岳衡山为例 院 系： 专 业： 班 级： 姓 名： 指导老师： 二00九年月日 宗教名山的自驾游市场开发与研究 ——以南岳衡山为例 [摘要]：随着我国经济发展水平不断提高及人们旅游意识的不断成熟，自驾车旅游作为一种新兴的旅游方式在我国得到了快速发展。宗教名山在开旅游市场方面必然要考虑对自驾游市场的开发。本文的资料来源主要是通过调查问卷、深度访谈和实地考察获得宝贵的第一手资料，立足于宗教名山的特点、自驾游市场的发展现状，分析自驾游旅游者在宗教名山景区的总体行为特征，了解自驾车旅游者对宗教名山景区的评价、意见和建议，提出宗教名山开发自驾游市场的策略和方案。这对宗教名山的旅游业发展和对我国宗教文化的保护都有很大的经济价值和现实意义。 [关键词]:自驾游；宗教名山；市场开发 [Topic] :The Religious Famous Mountains automatic Pilot Tours the Market to Develop and to Study ——Take the Nanyue Mt. Hengshan as the Example [Author]: Hu Jinpiao [Instructs teacher]: Peng Huijun Tian Yaping Wang Peng [Abstract]: Enhances and the people unceasingly along with our country economic development level travels consciousness unceasingly maturely, from drove to travel takes one emerging traveling way to obtain the fast development in our country. The religious famous mountains are opening the tourist market aspect to consider that inevitably tours the market to the automatic pilot the development. This article data source is mainly through the questionnaire, the depth interview and on-the-spot investigation obtains the precious first material, bases in the religious famous mountains characteristic, the automatic pilot tours the market the development present situation, the analysis automatic pilot tours the tourist in the religious famous mountains scenic area overall behavior characteristic, understood from the driver tourist to the religious famous mountains scenic areas appraisal, the opinion and the suggestion, proposed that the religious famous mountains development automatic pilot tours the market the strategy and the plan. This has the very great economic value and the practical significance to the religious famous mountains tourism development and to our country religion cultures protection. [Key word]: The aut