正定子龙醉包装设计的视觉表现探究.pdfVIP

Classified Index: University Code: 10075 U.D.C: NO: A Dissertation for the Degree of M. Arts The packaging design Visual inquiry of ZhengDing’s dragon drunk C a n d i d a t e ：Zhang Huawei Supervisor ：Associate Prof.Hou Zhigang Academic Degree Applied for ：Master Degree of Arts Speciality ：Art Design University ：Hebei University Date of Oral Examination ：May,2013 摘 要 摘 要 在随着经济的不断发展，社会的不断进步，人们越来越讲究品牌，品牌的标志代 表了品牌的身份、地位、影响力和存留的时间，承载了品牌的发展史和荣誉，不仅仅 是现在，品牌意识会作为中国文化传承的使命继续推动社会的进步，会更长时间的存 在中国的社会上。我国的白酒有自己的性格，不仅在品质上有自己的风格，外在包装 设计及应用上也独具特色。调研各大超市便知，同一个品牌的酒，凡是外包装造型独 特、颜色搭配协调的白酒，在宣传和销售中都起着重要的作用，可见，人们对白酒的 需求不仅仅只是口感方面，越来越多的人们更多倾向于视觉。 文化与内涵自然是酒长久发展的重要因素，正定子龙醉文化深远，历史久长，至 关重要的一点就是酒外包装的设计与应用了，下面，我的论文就正定子龙醉酒“正定 四塔”和盛世子龙这两款的外包装的视觉表现进行研究。 关键词：酒包装 设计 视觉表现 I Abstract Abstract Abstract With the development of economy, the progress of the society, more and more people pay attention to the brand, the brand logo represents the brand identity, status, influence and retention time, bearing the brand development history and honor, not only now, brand awareness as the Chinese cultural heritage mission to promote social progress, will longer exist in Chinese society. Chinas liquor has its own character, not only have their own style in quality, the external packaging design and application is also characteristic. Investigation of each big supermarket , the same brand of wine packaging, usually with unique shape, c