外文翻译--中华老字号经营策略.docVIP

China Time-honored Brand’s Business Strategy 中华老字号的经营策略 教 学 部 专 业 班 级 学 号 姓 名 指导教师 沈阳航空北方科技学院 2010年6月China Time-honored Brand’s Business Strategy 一些老字号的衰落，给其他的老字号带来的借鉴意义是很大的，因此，老字号如果认真的分析现状，结合目前国内的 市场环境 和所处的行业地位，是可以将老字号的竞争优势表现出来的。The old fashioned decline, to the other old and famous bring reference is great, so honored, if carefully analyze the situation, combined with the current domestic market conditions and the environment, the industry position, it can be long-established competitive advantage shown of. 很多企业的失败表明，老字号如果不调整思路，进行及时的创新，势必是思路一条The failure of many companies that do not adjust their thinking if the long-established, timely innovation, and will definitely be an idea. 目前对于老字号来说，有八大重振雄风的策略：At present the old and famous, there are eight major revival strategies: （一）审时度势，发挥自有优势，大胆进行产品创新The situation and play to its own advantage, bold product innovation 未来在市场上领先的企业，都是那些及时进行产品创新和服务创新的企业，创新企业长生不老的源泉。Future in the market-leading companies, are those timely product innovation and service innovation in the enterprise, innovation and a source of corporate longevity. 作为“老字号”来说，倚老卖老已经不再可取，而是要重新包装，在产品和服务上推陈出新。As “old and famous”, the Yilaomailao no longer desirable, but to re-packaging, introduce new products and services. 青岛的老字号“春和楼”饭店，1897年由创建，曾经是岛城达官贵人聚会设宴的场所。Qingdaos old and famous “Spring and the floor,” hotel in eighteen ninety-seven years by creating, once the Castle hosted a meeting place for dignitaries. 1996年前后，它一度陷入濒临倒闭的境地。Before nineteen ninety-six, it was once caught in the verge of collapse situation. 经过一番冷静思考，经营者认为，老字号不但不应衰亡，而应将其作为宝贵的财富，充分发挥自己的特色、商誉优势，在此基础上创新，让老字号这一无形 资产 焕发新的生机。After some calm thinking, the operators that should be honored not only decline, but it should be a valuable asset, and give full play to its own characteristics, goodwill advantage, in this based on the innovation, so that old and famous of this intangible asset will display a new life. 论鲁菜，春和楼在岛城可坐头把交椅，技术、特色、