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目 录
1 绪论······························································································· 1
1.1 研究背景················································································· 1
1.2 研究目的与意义········································································ 2
1.2.1 研究目的········································································ 2
1.2.2 研究意义········································································ 3
1.3 研究的内容·············································································· 4
1.4 研究的创新点··········································································· 5
2 文献综述························································································· 6
2.1 消费者行为理论········································································ 6
2.2 顾客价值················································································· 7
2.2.1 顾客价值内涵及主要观点··················································· 7
2.2.2 顾客价值影响因素研究····················································· 10
2.2.3 顾客价值测量研究··························································· 11
2.2.4 顾客价值在旅游领域内的应用研究······································ 13
2.3 山岳型遗产旅游······································································ 17
2.3.1 山岳型旅游资源的概念与分类············································ 17
2.3.2 遗产旅游的概念与内涵····················································· 18
2.3.3 遗产旅游的研究现状························································ 18
3 研究设计与方法·············································································· 20
3.1 研究设计··············································································· 20
3.2 阶梯法和全程法··························································
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