外资零售企业进入对我国零售业发展的影响与对策.docVIP

毕业论文 摘 要 零售业是我国市场化程度最高、竞争最为激烈的行业之一。我国持续高速增长的经济、巨大的市场潜力,特别是我国政府关于加入WTO后将逐步取消外国零售业进入中国的各种限制的承诺,吸引了国际零售巨头纷纷拼抢中国市场。 本文阐述了外资零售企业进入中国市场所带来的机遇和挑战，从零售业的管理、技术、规模、价格和人力资源几个方面对比了我国零售企业与外资零售企业的差距，从中分析了我国零售企业的发展劣势和困扰，提出了我国零售企业在大量外资进入中国市场的大环境下应作出的对策和建议 [关键词]零售业 行业限制 WTO 发展态势 跨国公司 国际商战 Abstract The retail industries is one of the most vigorous and competitive industries in our country. The rapidly increasing economy and enormous market potential of our country, especially our government s promise that every kind of limiting commitment for the foreign retail trade into Chinese will be canceled after affiliation WTO, and attracts the international retailing magnates rushing into the Chinese market. The text expatiates the challenge and opportunity brought by the entering of foreign retail trade, comparing the difference between foreign retail trade and mother-island retail trade in management、scale、price and human recourses. It puts forward the countermeasures and proposals. [Key words] Open of Retail Industries；WTO; Retail Industries of Foreign Capital；International trade competition 目 录  TOC \o 1-2 \h \z \u  HYPERLINK \l _Toc177389118 1 外资零售企业在我国发展的历程及现状  PAGEREF _Toc177389118 \h 2  HYPERLINK \l _Toc177389119 2 外资零售企业进入对我国零售企业发展的影响分析  PAGEREF _Toc177389119 \h 5  HYPERLINK \l _Toc177389120 2.1 外资零售企业的进入给我国经济和零售业带来的机遇  PAGEREF _Toc177389120 \h 5  HYPERLINK \l _Toc177389121 2.2外资零售企业给我国零售业带来的挑战  PAGEREF _Toc177389121 \h 6  HYPERLINK \l _Toc177389122 3 我国零售企业应对外资企业挑战的策略  PAGEREF _Toc177389122 \h 10  HYPERLINK \l _Toc177389123 3.1加强法制建设，合理地管理外资零售企业  PAGEREF _Toc177389123 \h 10  HYPERLINK \l _Toc177389124 3.2加大对中小零售企业的扶持力度  PAGEREF _Toc177389124 \h 11  HYPERLINK \l _Toc177389125 3.3国内民族零售企业要做大做强并积极主动地应对外资零售企业的竞争  PAGEREF _Toc177389125 \h 11  HYPERLINK \l _Toc177389126 3.4不断扩大连锁经营规模,实现效益梯度增长  PAGEREF _Toc177389126 \h 12  HYPERLINK \l _Toc177389127 3.5转换经营观念,提高管理水平,加强信息化建设,增强企业内功  PAGEREF _Toc177389