西部酒店业电子商务发展的探析.docVIP

摘 要 西部酒店业的电子商务在一定程度上促进了西部地区酒店业的发展，也推动了西部地区旅游经济的迅速发展。然而刚刚兴起的西部酒店业电子商务，发展还很不完善，存在着诸多的制约因素。 本文就目前西部酒店业电子商务的现状和发展中所存在的一些问题提出了几点具有一定参考价值的策略和措施。首先，本文介绍了西部酒店业电子商务的研究背景、国内研究文献综述、研究意义与方法；其次，分析了西部酒店业电子商务发展过程中所必需的一些重要环境因素。如：网络环境、经济环境、政策环境、人才环境等。并对东西部地区电子商务的发展概况进行了简单的比较；再次，剖析了西部酒店业电子商务发展过程中所面临的制约因素。如：网络基础设施建设、安全问题等；最后，提出了几点对于西部酒店业电子商务未来的发展具有一定参考价值的对策和发展途径。如：加快企业信息基础设施建设的速度，培养本土酒店业电子商务人才，加强企业自身同外界的不断交流等。 【关键词】酒店业电子商务 西部地区 制约因素 解决策略 Abstract Hotel E-commerce of western region in our country has impelled the big development in developmental strategy of western region to certain degree, and it has promoted the rapid development of western area’s economy. However, the western hotel E-commerce has emerged recently. The development is imperfect, and it has many restriction factors. The paper proposes some valuable strategies and measures for some questions which exist in the western hotel E-commerce at present. Firstly, it introduces the research background, summary of domestic research literature,meanings and methods, and the overall survey of the development of the China E-commerce and the western E-commerce. Secondly, it analyzes some necessary and important environmental factors for western hotel E-commerce development, such as network environment, economic environment, policy environment, talent environment and so on. And it carries out the simple comparison to the eastern and western area hotel E-commerce development survey. Thirdly, the paper analyzes some restriction factors that developing western hotel E-commerce faces, such as the network infrastructure construction, the security problem, and so on. Finally, the paper suggests some valuable strategies and tactics for the future development of western hotel E-commerce, such as speeding up the enterprise information infrastructure construction, training the enterprise E-commerce talents, strengthening enterprise communication with outside developed areas, and so on. 【Key Words】E-commerce; Western Region; The restricti