中国传统文化在当代商务谈判中的应用.docVIP

摘 要 时光荏苒，作为世界四大文明古国之一的中国如今经济发展令世人瞩目，被称为世界上最后一个巨大潜在市场，外国投机者纷纷将投资建设和商务洽谈的焦点集中到了中国。中华民族上下五千年，思想文化百家争鸣，中国传统文化作为一种稳定的社会形态，是中华民族智慧的结晶，是中华民族的历史遗产在现实生活中的展现。传统文化对国人的影响根深蒂固，并渗入到现代生活的商务活动中。正所谓经世致用之学，文化的本质特征是促进自然、社会的人文之化，中国传统文化突出儒家修身，谦逊的学风，辅以处事应变的兵家思想，它以究天人之际为出发点，落脚点是人性的“柔”与“刚”，本文主要讨论中国传统文化对当代商务谈判的影响，结合分析中国传统文化中蕴涵的“柔”与“刚”，“退”与“进”的思想精髓，根据当代商务谈判的发展特点，以典故，案例联系实际，分析其相互作用关系，探讨商务谈判的“进”与“退”的技巧，总结出要取得谈判成功应把握的“度”，最终实现谈判双方和谐谈判，达到双方共赢目的。 【关键词】传统文化 商务谈判 和谐谈判 双赢 Abstract As one of the 4-bigest countries with ancient civilization, China who is called the final enormous potential market of the world is developing at a surprising speed at this era. More and more foreign speculators concentrate the focal point on investing and construction in China. Be up to that, business affairs and negotiations have arrived at China numerously and confusedly. As the contention of school thoughts during five thousand yeas, Chinese traditional culture has come into being kinds of stable society form, being the national crystallization of wisdom. The impact of traditional culture over the long history becomes deeply ingrained both in the life style and business negotiation to the local people. The national legacy of history is unfolding in the actual life; it contains kinds of different attitudes to the life. The representation of tenderness and toughness is especially outstanding. In this thesis, Chinese traditional culture’s impact on the modern negotiation will be discussed. Based on the theme of “tenderness or toughness”, “striking or defending”, as well as the characteristics of modern business negotiation, it will analyze the relationship between Chinese traditional culture and the modern business negotiation. On the cases, some negotiation skills for striking or defending are to be put forward. In a word, how to make a peaceful negotiation, that’s to say how to get a win-win status is what we will discuss. 【Key Words】目 录 1问题的提出 2 2谈判中防守是最好的进攻 3 2.1 稳“守” 4 2.2缓“退” 4 2.3巧“避” 5 3 谈判中进攻是最好的防守 5 3.1料