中国邮政快递的发展现状 _与对策研究毕业论文.docVIP

兰州工业学院 毕业设计（论文） 题目 中国邮政快递的发展现状 与对策研究 系 别 管理工程系 专 业 物流管理 班 级 物流11 姓 名 雷亮亮 学 号 201105105115 指导教师 戴德峰 日 期 2013 中国邮政快递的发展现状与对策研究 摘 要：随着中国经济的快速发展，中国快递业发展迅猛。中国邮政作为国有企业有着自身经营的独特优势和资源，如遍布城乡的网络覆盖范围和庞大的投递队伍；实力雄厚的大企业形象；便利的绿卡金融网等。但是也存在着体制不顺、政企不分，市场观念淡薄，服务意识和品牌意识缺乏，服务价格较高并且缺少灵活性等方面的不足之处。随着中国邮政市场的对外开放，跨国物流企业纷纷登录中国，凭借其雄厚的物质基础，先进的管理经验和技术，抢占了我国国际快递市场和部分国内快递市场，而且还在迅速扩张。同时，民营快递如雨后春笋般突起，其较低的定价和便捷的服务使其行业规模和市场份额日渐增大，成功抢占了部分国内同城快递市场。这些都给邮政的发展带来了挑战。在和国外外资快递巨头、民营快递公司的抗衡中，我国邮政快递邮政应当克服不足，发挥比较优势继续经营为此，文章在分析中外快递的发展以及邮政现状的情况下，为邮政的发展提出了建议与对策，以便快递业更好的发展。 关键词：邮政快递 竞争 问题 对策 China post express development situation and countermeasures Abstract: With the rapid development of Chinese economy, Chinas express delivery industry is developing rapidly. China Post as state-owned enterprises have unique advantages and resources of its own business, network coverage throughout the urban and rural areas and large delivery team; strength of corporate image; convenient green card financial network. But there are also the inadequacies of the system that is not witch hunt, market sense,sense of service and lack of brand awareness, higher prices of services and the lack of flexibility and other aspects. With the opening up of the postal market, multinational logistics enterprises have to login in China, with its solid material,foundation for the advanced management experience and technology, to seize the international express delivery market in China and domestic express delivery market, but also the rapid expansion. Meanwhile, private courier mushroomed its industry size and market share projections, lower pricing and convenient services to an increasing success to seize part of the city courier market. Post which gave a challenge. In the and foreign foreign express delivery giant, private courier company to compete, the China Post courier Postal shall overcome it