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Annals of Tourism Research, Vol. 38, No. 4, pp. 1367–1386, 2011
0160-7383/$ - see front matter 2011 Elsevier Ltd. All rights reserved
Printed in Great Britain
/locate/atoures
doi:10.1016/j.annals.2011.03.009
EXPLORING THE ESSENCE OF
MEMORABLE TOURISM EXPERIENCES
Vincent Wing Sun Tung
J. R. Brent Ritchie
University of Calgary, Canada
Abstract: The concept of the tourism experience has become a focal point for current tour-
ism research and management. While academic studies are increasingly examining tourism as
a function of memorable experiences (ME), more research most be done to uncover the
essence of what exactly makes certain experiences special, spectacular, and fittingly, memo-
rable. This study sought to explore the essence of MEs based on research from the field of
psychology, with a view to understanding the cognitive processes that impede individuals
from paying attention to their experiences, as well as the conceptual processes of memory for-
mation and retention. In-depth interviews revealed four key dimensions of MEs: affect, expec-
tations, consequentiality and recollection. Finally, we propose several avenues for future research
on MEs. Keywords: memorable experience, tourism experience, psychology, memory,
grounded theory. 2011 Elsevier Ltd. All rights reserved
INTRODUCTION
A recent editorial by the Editor-in-Chief of the International Journal
of Hospitality Management has driven home perhaps the most funda-
mental characteristic of the phenomenon we call ‘‘tourism’’; namely,
the delivery of positive experiences to tourists.
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