吉利集团企业文化建设与企业发展.pdfVIP

要 知识经济时代，企业的竞争就是文化的竞争，这已成为全球企业的共识。企 业文化在现代企业竟争中的巨大作用越来越受人瞩目，企业文化的优劣成为衡量 企业整体竞争的标志，企业竞争优势的源泉不仅在于企业能否获得先进的技术、 丰 的资金、先进的设备等物质资源，更为重要的是企业是否具有促使其长期发 展的企业文化。本文在企业文化理论的基础上，系统地综述了企业文化的兴起、 内涵、在企业发展中的作用及企业文化的发展趋势，并以此为立足点，对吉利集 团企业文化的现状进行分析研究，阐述吉利集团企业文化存在的不足，提出企业 文化需要与时俱进，需要创新。并分析吉利集团企业文化创新的必要性、创新目 标及创新之建议，以及企业文化创新后对企业的价值。此文对吉利集团的企业管 理具有现实的指导意义。同时，也希望本案例的研究，对民营企业企业文化的塑 造具有一定的借鉴意义。 关键词:企业文化 创新 发展 吉利集团 1 ABSTRACT In the era of knowledge economy, the competition between enterprises is all about cultural competition, which has become a common sense worldwide. The great influence of enterprise culture on the modern enterprise competition is paid more and more attention. Enterprises cultural level has become a sign to measure their overall competitiveness. The advantages of enterprises in competition not only lies in the material resources like the advanced technologies they may obtain, abundant capital, developed equipment, more importantly, but whether they have the culture to promote their long-term development. According to the enterprise culture theory, this article is a systematic overview of the rise and connotation of enterprise culture, it s role in the enterprise s development and the development trend of itself. On this base, this article carries out analysis and research on the current situation of Geely Group. It states the shortcomings in the enterprise culture of Geely Group ，and put forward that enterprise culture needs to advance with the times in a creative way. This article also analyses that Geely Group needs a new enterprise culture, new targets and it gives suggestions, and it also points out the value of the new enterprise culture. This article has practical guiding significance for the human resource management of Geel