报业组织文化认同研究——以南方都市报为例.pdfVIP

摘要 组织文化是组织全体成员在长期发展实践过程中培育形成并愿意遵守的目 标、价值标准以及行为规范等，它是组织核心竞争力的关键所在。提高员工对组 织文化的认同程度，是组织文化建设的重要目的。本文主要借鉴、运用了管理学 和组织行为学相关领域关于组织文化认同的研究成果，并以《南方都市报》的组 织文化实践为样本，通过文献法、实证研究等方法，探讨了报业员工组织文化认 同的作用机制。 研究发现，组织文化认同度对组织承诺、离职意向有重要的影响。提升员工 对组织的文化认同是组织增强员工承诺、降低离职率的较为可行的措施。另外， 从案例研究的情况看，员工对组织文化的认同感中等偏上，组织承诺也处于中等 水平。但员工的离职意向较高，其原因可能是组织对员工的人文关怀不够，员工 的责任感、义务感不强，对组织的归属感还有待进一步提升等。 关键词：组织文化 组织文化认同 组织承诺 离职意向 I Abstract Organizational culture is the target, value standard and code of conduct, which is the key to core competitiveness, formed in the organization members to the long-term development of the practice, and employees are willing to abide by. Improve staffs identity in the organizational culture, is an important purpose of organizational culture construction. This paper, using organization culture identity research for reference the management and organizational behavior related fields, combined with long-term practice of newspaper culture development in our country, through the literature method, empirical research method, discusses the mechanism of action of newspaper employees organization culture identity, and take the southern metropolis daily newspaper groups as samples to study. From the study we can found that organization culture have an impact on organizational commitment and turnover Intention, thus promoting employees organizational cultural identity are more feasible measures to enhance employee commitment and reduce turnover rate. In addition, within the southern metropolis daily, employee identity is on the average of the organizations culture, organizational commitment is of medium level. But employees quit intention is higher, the reaso