市场导向和员工战略共识与企业绩效的关系研究.pdfVIP

摘 要 在国内，常会出现企业决策层虽然制定了宏伟的战略目标，但员工执行战略的积极性 并不高，业绩未达预期情况。究竟员工对战略的共识是否利于提升企业绩效呢？什么是员 工的战略共识呢？ 在理论界，大多数学者认为市场导向与经营绩效存在正相关关系，但也有不同意见的。 而且笔者查询国内相关研究成果后，发现还没有研究员工战略共识（战略理解、战略认同、 战略承诺）是否是市场导向与企业绩效关系的调节变量的？ 笔者在文献回顾、理论分析的基础上，通过实证研究发现：工业企业的市场导向与经 营利润、营业额增长率、新产品绩效存在正相关关系。且战略理解、战略认同、战略承诺 能正向调节市场导向与经营利润之间的关系；战略承诺能正向调节市场导向与经营利润、 营业额增长率、新产品绩效之间的关系。让员工战略理解是前提，形成战略共识是基础， 而能达成战略承诺则是核心，从而不仅在理论上弥补内国内研究的空白，还对指导工业企 业通过战略承诺形式加强绩效管理具有重要的现实意义。并举例某大型钢铁联合企业使用 平衡计分卡进行战略绩效考核让员工形成战略承诺，调动广大员工的积极性的有效做法。 同时也总结不足，提出研究展望。 关键词：员工战略共识；行为特征；企业绩效 I Abstract It often happens like that company executives set ambitious strategic goals, but staffs’ enthusiasm to execute goals is not high, and the final effect of enhancing organizational performance can’t reach expectations. whether the understanding 、commitment、of employees, will help to improve the performance goals? In theoretical way, most scholars believe that market-orientation and business performance are positively correlated while others don’t think so.On the basis of literature reviews and theoretical analysis , the author gets first-hand data by taking interviews, questionnaires, analyzes them by using statistical methods ,and finds that industrial enterprises’ market-orientation、operating profit 、turnover growth , new product performance are positively correlated, and strategic understanding, strategic understanding, strategic commitment can positively regulate the relationship between market-orientation and operating profit; Strategic commitment can positively regulate the relationship between market-orientation and operating profit, revenue growth and new product performance relationship. The premise for employees is strategic understanding, and the foundation for employees is to form strategic identifying, and the core is to let employees to achieve