尤妮佳SAP实施04_FEATBW31COVER200212.pptVIP

Features List BW 3.1 Content * * *Business Content Marianne Kollmann, PM BI Preliminary Features List BW 3.1 Content Preliminary Features List BW 3.1 Content Customer Relationship Management E-Business – Partner Portal Scenario how the solution can be used : Drive increased value through the channel Increase value to your customers by enabling your partner to better market, sell-to and service end customers Reduce channel support costs Description: mySAP CRM 3.1 provides a Partner Portal for organizations to enable their channel partners to sell and interact with end-customers more effectively. With mySAP CRM, organizations can inform their partners about new products, distribute collaterals and documentation, convey company news, offer training courses, and announce upcoming promotions. mySAP CRM also supports key processes that organizations undertake with partners, including lead management, the creation and tracking of sales and purchase orders, collateral procurement. These processes are supported by BW analysis including the partner’s sales in the last month, analysis of the partners contracts with the brand-owner, customer contract analysis, or product planning information with a plan/actual comparison. Customer Relationship Management Service – Customer Analysis Scenario in which the solution can be used : In order to control the service business, service managers and service representatives must analyse customers in detail so they can improve targets and focus on individual customers. The information on active and non-active customers enables service managers and service representatives to do pro-active service: The service manager can be pro-active in contacting non-active customers to offer a new installation service on site or a new service contract. The service representative can be pro-active on-site, using an activity email to ensure that the customer gets a new installation on-site or a new service contract Description: The main go