我国企业在全球化扩张中专利信息管理研究——以苹果公司专利信息管理视角.docVIP

我国企业在全球化扩张中专利信息管理研究 ——以苹果公司专利信息管理视角 摘 要 专利信息管理在现代企业管理中发挥着重要作用，企业通过对专利信息的有效管理，能够从中获得市场的动态，行业发展的趋势，保护自身的权力，使企业在变换莫测的市场竞争中把握技术发展方向，了解对手，保护自己，在竞争中过程中取得优势，为企业的更好发展服务。 随着科学技术的不断进步，信息的大爆炸，专利信息越来越被现代企业管理者所重视,我国跨国企业面临的有关专利的各类诉讼日益增多，如何把握专利信息价值以及如何正确地使用专利信息为自身企业的发展服务是个越来越突出的问题。本文希望通过从三方面对于专利信息对企业的价值进行剖析，对于我国企业全球化扩张中遇到的问题进行阐述，最后结合苹果公司这一世界成功跨国企业代表的对于在市场竞争中专利信息的各项管理手段分析，谈谈如何有效地应用专利信息，使专利信息切实有效地为企业所用，最后结合我国企业发展的实际需求，对于我国跨国企业发展过程中遇到的专利信息管理问题给出建议与探索。 [关键词]　专利信息　企业管理　全球化扩张The Study of Chinese Enterprises in the Global Expansion of Patent Information Management 棗With APPLE Patent Information Management Perspective Abstract Patent information management in modern enterprise management plays an important role.Enterprise through to the effective management of the patent information, can gain market dynamic, the trend of the development of the industry and protect their rights.With effective patent information management information management,the enterprise in the uncertain market competition can grasp technology development direction, know what their competitors are and protect themselves in order to take the advantage in the competition and get better development. Chinese multinational enterprises face an increasing number of relevant patent litigation.How to grasp the patent information value and how to correctly use patent information for their own development of enterprise service is a more and more outstanding.This paper hopes through for patent information from three aspects of enterprise value analysis to our country enterprise globalization problems in the expansion is expounded, based on the cases of APPLE，one of the successful multinational enterprise representatives of the world，in the market competition of patent information analysis of various management.Based on the actual needs of enterprise development in our country,we will give some advice and explorations for our country the multinational enterprise development encountered in the process o