我国出口企业出口定价策略研究论文.docVIP

我国出口企业出口定价策略研究 摘 要 价格随着价值进行上下波动，其间接的反映着一个市场环境状况。价格的上下波动直接决定着出口企业的收益状况，也决定着企业在国际或国内市场上的竞争力。出口企业的定价受多种因素决定，其构成原理很复杂。出后产品在销往国外市场过程中，其运费、关税、汇率波动、政治形势等因素都增加了国际定价的复杂程度。所以在世界金融危机的新形势下出口企业如何应对国际复杂的经济环境，对中出口企业的发展都十分重要，值得探讨和研究。 本文从美元地位的变化的视角出发分析我国出口企业的定价与美元地位变化的关系。运用了诸如定性分析方法、定量分析方法等多种分析方法分析出口商品定价的原因和未来趋势，探寻商品定价的应对之策。本文的研究内容主要包括以下几个方面：文章企业出口定价现状进行详细的分析；出口定价发生变化的原因和影响；针对贸易逆差的调整,研究了出口企业应采取的调整方法以及我国的应对措施,为我国经济的健康和可持续发展提供了政策建议。 关键词：出口定价 银行汇率 次贷危机  Abstract The price with the value fluctuate and its indirectly reflect a market environment conditions. Prices fluctuate directly determine the export enterprises profit condition, also decide the enterprise in international or domestic market competitiveness. Export enterprise pricing decision is influenced by many factors, the constitution principle is very complex. After the products in sells abroad market in the process of freight, tariffs, exchange rate fluctuations, political situation factors have increased international pricing complexity. So in the world financial crisis under the new situation of the export enterprise how to deal with the international complex economic environment, to the export enterprises development is very important, worth discussion and study. This article from the dollars status changes from the perspective of analysis of Chinas export enterprises pricing and dollar status changes relationship. Using the method such as qualitative analysis and quantitative analysis and so on many kinds of analysis method is export commodity pricing and the reason of future trends, explore commodity pricing corresponding solutions. This research content mainly includes the following aspects: the article enterprises to export pricing is carried on the detailed analysis of the present situation, Export pricing occurred the causes and effects of the changes, Aiming at trade deficit of adjustment, studies the export enterprises should