C2C电子商务模式下的大学生网店创业现状分析毕业论文.doc

本科毕业论文 （20_ _届） C2C电子商务模式下的大学生网店创业现状分析 摘 要 网上开店作为一种新的创业方式，它给当代大学生即带来了机会，又存在着风险与困境，基于大学生网络创业的持续下滑，通过分析大学生网上开店的背景与现状，探讨了大学生网上开店实践中面临的问题与困难，提出大学生网上开店的出路。本文第一部分是绪论部分，写明了本文的写作意义、目的，国内外研究现状以及本文的研究方法和研究主要内容等；第二部分分析了C2C电子商务模式下大学生网上开店的现状和面临的问题，主要包括启动资金不足、货源问题、在线时间有限、营销经验不足，欠缺沟通技巧缺乏锲而不舍的精神等几方面；第三部分包括对问卷的发放，分析；最后针对这些问题从学校和自身方面提出了解决对策。 关键词：C2C电子商务模式；大学生；网店创业Abstract Open a shop as a new venture way, it gives contemporary college students namely brought opportunity, and there is a risk and trouble, based on college students network pioneering continued decline, through the analysis of the background of university students set up shop online with the status quo, probes into the practice of college students open a shop with difficult problems faced, and puts forward the way to college students open a shop. The first part of this text is the introduction section, and bring the description hither this paper writing significance, objective, and this paper reviewed the research methods and main contents, etc.; The second part wrote college students e-commerce entrepreneurship practice the characteristic analysis, mainly including the rationality of the college students e-commerce venture, the feasibility and individuality, spontaneity, vulnerability aspects; The third part analyzes C2C e-business mode and the present situation of college students open a shop, including the problems facing the start-up capital insufficiency, the goods supply problem, online time is limited, marketing experience, lack of communication skills lack aspects of unyielding spirit; Finally, aiming at these problems from schools and aspects of their own the corresponding countermeasure is put forward. Keywords : C2C e-business model; College students; Online venture目 录 1 绪论 1 1.1 网上创业的内涵 1 1.2 大学生网上创业的意义 1 1.3 大学生网上开店的优势与劣势 2 1.3.1 优势 2 1.3.2 劣势 3 2 C2C电子商务模式下大学生开网店创业的现状及问题 5 2.1 大学生开网店的现状 5 2.2 大学生开网店面临的问题 5 2.2.1 启动资金不足 5 2.2.2 货源问题 6 2.2.3 在线时间有限 6 2.2.4 营销经验不足，欠缺沟通技巧 6 3.2.5 缺乏锲而不舍的精神 6 2.3 义乌大学生开网店的现