提高上虞崧厦伞业集群国际竞争力的对策研究毕业论文.docVIP

毕业论文 （20_ _届） 提高上虞崧厦伞业集群国际竞争力的对策研究 摘 要 近年来，上虞崧厦伞业以惊人的速度发展，特别是2008年开始组团参加广交会等展会活动后，“中国伞城”广为人知，崧厦伞业飞速发展。本文在研究上虞崧厦伞业集群国际竞争力的定量分析基础上，通过对典型伞业企业的问卷调查，分析上虞崧厦伞业集群国际竞争力的优势，劣势等，其中优势包括伞业集聚优势和出口产业基础，产业转移与上虞崧厦伞业集群出口基地建设，地方政府支持与上虞崧厦伞业制品出口；劣势包括企业规模普遍较小，技术创新和人才需求严重脱节，自主品牌缺乏。然后提出提高上虞崧厦伞业集群国际竞争力的对策，主要包括深化地方政府的作用，加大行业协会服务力度，培养并扶植龙头企业；人才引进与技术创新；区域品牌与企业品牌战略；企业自身发展上要扬长避短，正确定位，并加大企业间交流力度。 关键词Abstract In recent years, Shangyu Songxia Umbrella development at an alarming rate, especially participate in the exhibition activities like the China Export Commodities Fair and other groups, Songxia is well known as China Umbrella City, and developed rapidly . The thesis is based on quantitative analysis study of Shangyu Songxia Umbrella cluster international competitiveness, through a survey of typical umbrella corporate, analyze the strengths, weaknesses, etc. of Shangyu Songxia Umbrella cluster international competitiveness, which advantages include Umbrella agglomeration advantages and export industrial base, industrial transfer and export of Shangyu Songxia cluster Umbrella bases, local government support and Shangyu Songxia Umbrella products export; disadvantages, including generally small scale enterprises, technological innovation and human resources needs seriously out of line, the lack of independent brands. Then proposed the advises to enhance Shangyu Songxia Umbrella cluster international competitiveness, including deepening the role of local government and trade association services, develop and support leading enterprises; talent introduction and technological innovation; regional brand and corporate brand strategy; To avoid weaknesses on their own development, orientate correctly, and increase the intensity of inter-enterprise communication Keywords: Umbrella cluster the international competitiveness proprietary brand technical innovation 目 录 1 产业集群竞争力概述 1 1.1 产业集群的内涵 1 1.2 产业集群竞争力的内涵和性质 1 1.3 产业集群竞争力的影响因素 2 2 上虞崧厦伞业集群国际竞争力的定量评估 3 2.1 上虞崧厦伞业的起源 3 2.2 上虞崧厦伞业集群国际竞争力的定量评估 3 2.2.1上虞