电子商务中的网络推行活动合规性探究.pdfVIP

专 题 研 究 2011.04 ： doi 10.3969/j.issn.1671-1122.2011.04.017 电子商务中的 网络推广活动合规性探究 郝文江 （公安部第一研究所，北京 100048） 随着电子商务的快速发展，网络推广行业悄然兴起，已经成为电子商务环境中不容忽略的一部 摘　要 ： 分。它通过互联网来从事项目推广、开发及应用，可以通过互联网来提供网络公关危机、网络营销、事件炒作、 品牌推广策划、网络广告等服务。文章从网络推广行业的概念特征入手，着重分析了当前网络推广行业存在 的问题，提出了尽快出台法律法规、加大监督和管理力度、建立行业组织进行规范，以及加强网民自律行为 等措施来加以解决。 关键词 ：网络推广 ；概念特征 ；存在问题 ；解决对策 中图分类号 ：TP393.08 文献标识码 ：A 文章编号 ：1671-1122（2011）04-0044-04 E-commerce Network to Explore Compliance Promotion Activities HAO Wen-jiang ( First Research Institute of Ministry of Public Security, Beijing 100048, China ) Abstract: With the rapid development of electronic commerce, the rise of the network to promote the industry quietly has become the e-commerce can not be ignored as part of the environment. It is through the Internet to engage in project promotion, development and application of the network via the Internet to provide public relations crisis, network marketing, event hype, branding planning, online advertising and other services. The article features the network to promote the concept of the industry to start, focus on analysis of the current problems in the network to promote the industry, put forward as soon as possible the laws and regulations, strengthen supervision and management, establishment of industry organizations, practices, and strengthening measures such users to be self- discipline solution. Key words: network promotion; concept feature; problems; Solutions