顾问原始提供模板-IPD17_市场和发布主计划模板.doc

说明:本文档的蓝色部分,是每个分标题的展开,请注意. MKT-Template-00.Market and Launch plan(master)市场和发布主计划模板-02.00.00 Activity ID: 活动号： Control Section 文档控制 Version版 本 Date 日期 Change and reason 更 改 及 原 因 By 责任人 V1.0 2001/07/01 初版 Initial Version 融合公司实践经验 Merge with 公司 practice V1.1 2001/08/16 All more details clarifications to the template 双语化模板 Bilingual V2.0 2002-01-17 CR:MKT-H-030-Correct the name of Market Strategy ; CR:MKT-I-032-Correct name of Market Plan Overview (Previously Executitive Overiew)-Fastpath; 文字修改 Word modify; Project Manager: __________________ Project: _________________ 项目经理： __________________ 项目名称： _________________ Project Phase / Decision Checkpoint: 项目阶段 / 决策评审点： X Concept 概念 X Develop 开 发 X Launch 发 布 Interim 临时 X Plan 计划 X Qualify 验证 X Life Cycle 生命周期 Introduction: 介绍: The objective of the Develop Market and Launch Plan Template is to provide a single source document for communication of detailed strategic and tactical plans. This template consists of a number of sections that together will form the Market and Launch Plan. 出台集成产品开发（IPD）流程市场模板的目的是在推行和使用提供IPD流程时，开展具体市场活动的战略层、战术层和操作性参考。作为唯一的文档来源，该模板是由一些具体的子模板构成的，统称为“市场计划与发布模板”（Market and Launch Plan template）。 The Market Plan should be initiated during the Concept Phase of the IPD process and it becomes one of the components for business plan development. At the subsequent phases of the IPD process, the Market Plan should be updated and refined as information is collected along the process. The Market Plan turns into the Launch Plan that facilitates product announcement during the Launch Phase. “市场计划与发布模板”开始于IPD流程的概念阶段，并且它是产品开发业务计划的组成部分，“市场计划与发布模板”必须在产品开发的其他阶段（计划、开发、验证阶段）随着信息的不断收集和明确而不断地进行更新和修正， 到了产品开发的发布阶段，产品的市场和发布计划转化为实际的操作 --- 产品发布。 The Market and Launch Plan comprises of different sections listed in the following list. The details of some sections are provided in separate templates as referred in the following list.