供应链管理中微妙的战略合作伙伴关系.docVIP

供应链管理中微妙的战略合作伙伴关系 英文 题名： The Subtle Strategic Partnership in Supply Chain Management： A Case Study on the War between GOME and GREE 摘要：本文从近期国美与格力两大著名公司的关系破冰谈到美国的宝洁与沃尔玛合作模式，并深入讨论建立供应链管理中零供商之间的战略合作伙伴关系的重要性。 Abstract：A recent strategic move shows that GOME and GREE, the two famous companies in China, have the intention to cooperate again after three years’ cold war against each other. This article analyzes the current relationship between manufacturers and retailers in China and discusses the PG-Walmart Model and emphasizes the importance of strategic partnership in supply chain management. 关