汽车服务工程毕业论文 汽车4s店营销策略研究.docVIP

毕 业 论 文 题 目: 汽车4s店营销策略研究 学院(直属系): 应用技术学院 年级、专业: 2012级汽车服务工程 学 生 姓 名: 学 号: 指 导 教 师: 完 成 时 间: 2012年8月 7 日  目 录 摘 要 1 Abstract 2 第一章绪论 3 1.1汽车4s店营销策略研究的背景与意义 3 1.2本论文研究方法与框架 4 第二章汽车4s店营销策略研究分析 6 第三章汽车4s店的现状及发展前景 7 第四章 汽车4s店产品及价格战略 9 4.1汽车4s店的产品及价格战 9 第五章大众4s店市场分析 12 5.1雅安市天全县交通事故 12 5.2西昌市普格县交通事故 15 5.3西昌市宁南县交通事故 22 第六章总结与建议 28 6.1 总结 28 6.2 建议 28 6.3 问题分析与展望 29 谢 辞 30 参考文献 31 交通事故的分析与鉴定 摘 要 汽车4S店制定服务营销战略,发展自身服务品牌是企业长远发展的需要,是市场竞争发展到一定阶段的必然结果。本文在分析4S店存在的主要问题基础上,制定出以服务品质、服务价格、服务形象和服务管理为切入点,实施服务营销战略的具体规划,并提出了具体的实施策略。 关键词：S店 服务营销 战略。 Traffic accident analysis and identification Abstract Every year around the world in street and highway on the loss of life of about 1300000 people, and domestic, with the rapid development of social economy, the number of motor vehicles and drivers of increasing, people, vehicle, road, environment four elements the contradiction between the increasingly prominent, to the road traffic safety management job brought hitherto unknown pressure and challenge. Traffic accident growing on traffic accident identification presented greater demand, in order to meet the need of traffic accidents, traffic accident appraisal industry developed rapidly, but the rapid development not to be standardized management, thus enabling the identification of the work appear more chaos, the road transportation industry and the role of road traffic accident harm contrast and traffic accidents complexity to describe the research background, and then, put forward the necessity of traffic accidents and traffic accident appraisal situation, combined with the typical traffic accident cause analysis and identification. Summary of traffic accident identification features, analysis of typical traffic accident causes, to explore a more reasonable, more normative traffic accident identification method. Key words: traffic accident, accident causes, identifi