我国家电专营连锁企业的竞争优势分析.docVIP

我国家电专营连锁企业的竞争优势分析 　　[ 论文 关键词]连锁经营；家电专营；专营连锁 　 【论文摘要]文章通过对我国家电专营连锁状况的分析 总结 ，认为在我国，家电专营连锁已成为家电零售的主体；总结概括了家电连锁统一经营管理、统一采购、统一标识、统一商品服务、统一配送、统一价格的主要特征；从规模、信息、成本、专业化、价格、抗风险能力等方面分析、总结出我国家电专营连锁 企业 的竞争优势所在。 Abstract: By analyzing the status of special chain enterprises of household appliance in China, it is concluded that household-appliance-chain enterprises have become the mainstay in household retailing in China. The characters of special chain enterprises of home electric appliance: unified management, unified stock, unified logo, unified goods and services, unified distribution and unifie