企业客户资源管理系统研究设计与应用.docVIP

企业客户资源管理系统 摘 要 THE SYSTEM OF EXAMMINATION ONLINE ABSTRACT With development of science and technology , the times progress, the market economy competition is also more and more fierce and cruel, be most important resource being a marketplace in the customer who competes for middle , the core becoming marketing and sales long ago, the customer who owns among enterprise is many , who is therefore likely then in occupying absolute advantage in competition. And under so fierce environment of marketplace economic competition, enterprise needs to want to base self on sure ground , must draw existing with that to develop the vitally interrelated customer right away , build up fine relation, the relation defending the nice and old customer, develops the new customer ceaselessly , uses high-quality product of enterprise , the high grade service , fine credit to set up enterprise in fine image in customer mental view above the basis now having customer resource,; And and regard customer need as selfs own responsibility, selfs product being innovative and developing ceaselessly, to satisfy customers new need, standard internal enterprise customer resource supervisor mode , lifting enterprise customer service quality. The customer resource management system has satisfied the enterprise to own customer resource management new request, reduced the massive manpower, the physical resource and the financial resource which in the customer resource management process wastes and so on. This thesis is based on customer customer resource management system as an example of the development process, from needs analysis, design, system design, detailed design of the system to conduct a comprehensive exposition and summary. KEY WORDS： Customer resource management system; System Design 目　录 1 第1章 系统概述 2 §1.1 系统的设计背景 2 §1.2 系统的发展状况 3 §1.3 系统开发平台 3 §1.3.1 硬件环境 4 §1.3.2 软件环境 4 第2章 系统需求分析 7 §2.1 系统可行性分析 7 §2.2 系统技术性需求 8 第3章 数据库设计 10 §3.1 数据库设计思路 11 §3.2 主要数据表的结构 15 第4章 总体设计 18 §4.1 项目规划 18 §4.2 系