On_the_Puns_in_English_and_Chinese_Advertisements_and_the_Translation英语专业毕业论文.docVIP

Contents 摘要…………..……………………………………….…………….….……………1 Abstract…………..……………………………………….…………….….………..2 1. Introduction………………………………………………………………………3 2. The Application of Puns in English and Chinese Advertisements……………...3 2.1 Puns on Trademark…………………………………………………………….. 3 2.2 Puns on Homograph4 2.3 Puns on Homophone…………………………………………………………...5 2.4 Puns on Parody………………………………………………………………...6 2.5 Puns on Illustrations and Words………………………………………………..7 3 The Translation of Puns in English and Chinese Advertisements………………7 3.1 The Conjunct Translation……………………………………………………….8 3.2 The Splitting Translation9 3.3 The Re