电子商务环境下的市场营销论文的外文翻译.docVIP

英文资料 When marketing is mentioned, many think of the function as it relates to consumers. However, there is another side that is expected to blossom during the next decade – business-to business marketing. According to Business to Business’ “2007 Marketing Priorities and Plans” survey, marketing efforts will grow as business-to-business marketers increase budgets, do more business online, and try new technologies (Maddox, 2006). Respondents shared some of their goals for 2007, and the top three goals were customer acquisition (62.3% of the respondents), brand awareness (19.5%) and customer rete